作文范文：Argument
The following appeared in an announcement issued by the publisher of The Mercury, a weekly newspaper. Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercurys circulation has declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy advertising space in the paper。 Discuss how well reasoned . . . Etc。
The announcement concludes that the best option for increasing Mercurys circulation to former levels is to lower its price below that of its competitor, The Bugle. This conclusion is based on the fact that since The Bugle was introduced, circulation has declined substantially. This argument is not convincing as the author has made some questionable assumptions that may or may not be true, given the data provided. Firstly, the factors as to why the circulation has declined are unknown, this may not have been related to the introduction of the Bugle at a lower price. Furthermore price is not the only factor taken into consideration by readers when deciding which paper to buy. Finally, the goal of the Mercury is to attract more business to buy advertising space and increased circulation is not necessarily the best way to achieve this goal。